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Barry Phipps tells Plus how he bridges the gap between the arts and sciences as an exhibition curator.

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Thursday, July 03, 2008

Will you be my friend?

No matter how many friends you have on Facebook and MySpace, you won't have more real-life friends than the average person. Using mathematics to model online social networks is an evolving field, with techniques that have been used to model human interaction, such as network modelling, moving into the online world. Users of online social networks tend to build up long lists of "friends" with whom they only occasionally interact, if at all. Given that we can maintain more weak relationships online than we can in real-life, it is an interesting question to ask whether or not online social networks create as many close friendships as in real life. According to Will Reader of Sheffield Hallam University, the answer is no, and in this there is an interesting scientific and social point to be found.

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