Arguably, the exponential function crops up more than any other when using mathematics to describe the physical world. In the first of two articles on physical phenomena which obey exponential laws, Ian Garbett discusses light attenuation - the way in which light decreases in intensity as it passes through a medium.
There are many sorts of games played in a "bunco booth", where a trickster or sleight-of-hand expert tries to relieve you of your money by getting you to place bets - on which cup the ball is under, for instance, or where the queen of spades is. Lots of these games can be analysed using probability theory, and it soon becomes obvious that the games are tipped heavily in favour of the trickster!
The idea is this. To start with, you will choose an envelope at random, say by tossing a coin, and look at its contents, which is a cheque for some number - say n. (By randomising like this, you can be sure I haven't subconsciously induced you to prefer one envelope or the other.) You want to make sure that the bigger the number is, the more likely you are to keep it, in other words, the less likely you are to swap.
During World Mathematical Year 2000 a sequence of posters were displayed month by month in the trains of the London Underground aiming to stimulate, fascinate - even infuriate passengers! Keith Moffatt tells us about three of the posters from the series.
Can you imagine objects that you can't measure? Not ones that don't exist, but real things that have no length or area or volume? It might sound weird, but they're out there. Andrew Davies gives us an introduction to Measure Theory.