If I tell you something you already know, then that's not very informative. So perhaps information should be measured in terms of unexpectedness, or surprise? In the 1940s Clause Shannon put this idea to use in one of the greatest scientific works of the century.
When you transmit information long-distance there is always a chance that some of it gets mangled and arrives at the other end corrupted. Luckily, there are clever ways of encoding information which ensure a tiny error rate, even when your communication channel is prone to errors.