Want facts and want them fast? Our Maths in a minute series explores key mathematical concepts in just a few words. From symmetry to Euclid's axioms, and from binary numbers to the prosecutor's fallacy, learn some maths without too much effort.

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Maths in a minute: Utility theory

A hundred pounds is a lot more to someone who's poor than to a millionaire. But how do you measure such differences? Utility theory has the answer.