Industrial mathematics

Penguin eggs are not something you'd normally associate with maths, but they are right there on the archives of the Smith Institute, an organisation helping businesses use maths to solve their problems. Claudia Centazzo tells us about her role at the institute, selling maths to unsuspecting business people.
The new Maths KTN is showing business how to do mathematics and mathematics how to do business.
André Léger studies the fluid mechanics of food travelling through the intestines for consumer goods giant Unilever.