When you transmit information long-distance there is always a chance that some of it gets mangled and arrives at the other end corrupted. Luckily, there are clever ways of encoding information which ensure a tiny error rate, even when your communication channel is prone to errors.
There are many ways of saying the same thing — you can use many words, or few. Perhaps information should be measured in terms of the shortest way of expressing it? In the 1960s this idea led to a measure of information called Kolmogorov complexity.