David Spiegelhalter's new book Sex by numbers takes a statistical peek into the nation's bedrooms. In this interview he tells us some of his favourite stories from the book. Read the article or watch the video!

If I tell you that it's Monday today, then you know it's not any of the other six days of the week. Perhaps the information content of my statement should be measured in terms of the number of all the other possibilities it excludes? Back in the 1920s this consideration led to a very simple formula to measure information.

Kolmogorov complexity gives a high value to strings of symbols that are essentially random. But isn't randomness essentially meaningless? Should a measure of information assign a low value to it? The concept of sophistication addresses this question.

If I tell you something you already know, then that's not very informative. So perhaps information should be measured in terms of unexpectedness, or surprise? In the 1940s Clause Shannon put this idea to use in one of the greatest scientific works of the century.

There are many ways of saying the same thing — you can use many words, or few. Perhaps information should be measured in terms of the shortest way of expressing it? In the 1960s this idea led to a measure of information called Kolmogorov complexity.

When you transmit information long-distance there is always a chance that some of it gets mangled and arrives at the other end corrupted. Luckily, there are clever ways of encoding information which ensure a tiny error rate, even when your communication channel is prone to errors.

Computers represent information using bits — that's 0s and 1s. It turns out that Claude Shannon's entropy, a measure of information invented long before computers became mainstream, measures the minimal number of bits you need to encode a piece of information.

An idea called Occam's razor states that the simplest answer is always the best. But is this really true? Computer scientist Noson Yanofsky is trying to find out, applying Kolmogorov complexity to a branch of mathematics known as category theory.

Not just the ingredients for a fairy tale...

In the TV game show Two Tribes teams can have unequal sizes. Is that fair?

Folding a piece of paper in half might be easy, but what about into thirds, fifths, or thirteenths? Here is a simple and exact way for fold any fraction, all thanks to the maths of triangles.

Why the humble average can be grossly misleading.